Pay disparity has been the case with women since they started working in private sector organizations. The females are paid lesser than the men for the same amount of work. And, it is happening in the broad daylight in the twenty-first century. The human rights organizations are working and raising their concerns over the disparity. But it is Amazon and other similar platforms that are redefining the working environment for working women. Today, females can make marvels and can get full value for the time and effort they make on Amazon. They can explore new ways to make money and can capitalize on the existing working models as well. There is no limit to making money when it comes to online e-commerce platforms like Amazon. Females can just consult an Amazon marketing agency to carve their endeavors around a goal. The platform is already serving people without gender discrimination.
A female can start as an entrepreneur on the platform to join the hundreds of thousands of ladies that are already excelling like a star. It just required carrying Amazon competitors analysis to start a progressive business. You just need to be aware of your market and competitors before you start pouring bucks into your Amazon business. The market analysis will help you make good use of your skills and traits in the longer run.
Here are a few details to increase your adrenaline levels before you start running your race.
- Half of the women working on Amazon own a business outside the platform as well.
- 93% of the women are using FBA
- 65% of two-third of the women are using the private label business model
- 57% or half of the females working on the platform reported bigger profits
- 44% are getting the much-need reviews in routine
Top Traits of Amazon Female Entrepreneurs
The following traits are unique of the females working on the platform for the last many years. They are embracing success by using their skills and abilities consistently.
Females Working on Amazon Are Well-Educated
Having skills to sell is something else but getting the marketing knowledge is a unique achievement for a seller. It is also particularly true for the female entrepreneurs working on Amazon to make fortune. 47% among them are holding a bachelor’s degree while 24% are holding a master’s or Ph.D. degree. This can be considered as the unique trait of the females working on the platform. They are simply making good use of the knowledge they have attained during their academic career. Capitalizing on education is the unique trait of every business owner but it becomes even unique when we consider Amazon’s female entrepreneur cadre.
Females Working on The Amazon Are Experienced Sellers
Females working on the platform have a unique selling experience. They are either working as the owner of a business outside the platform or selling on Amazon for years. 49% of the Amazon entrepreneurs own a business outside while 48% among them are now holding an online selling experience of 3+ years. It is their experience that is helping them sell frequently on the platform. Although 65% of females started fresh on the Amazon today they have the experience to sell frequently.
Most Females Started Selling on Amazon for The Flexibility It Offers
You are not time-bound when it comes to selling on Amazon. Females, especially in the early days of their marriage have got multiple things to do at home. Most of them or taking care of a child or two. This is where Amazon has offered them a great opportunity by letting them work from anywhere and anytime. A female can simply work for a few hours every day and after setting the tone for the business they can afford to wait. Data shows that about 44% have started Amazon business to replace their income.
Amazon Female Entrepreneurs Were Consistent
Consistency is a key to success in any field and females working on the Amazon knew that very well. All females believe that deciding and then do not quit. It is a matter of ongoing struggle and effort when it comes to making money even on an online platform. They have created brands and developed private-label businesses over the years. They are putting the effort in the right direction without overwhelming the competition and the investment requirements.
More Than Half of The Female Entrepreneur Cadre Is Looking to Expand Their Product Lines
Females are not content with making a nominal amount of money in their domains but are rather looking to expand their endeavors. Data indicates that half of the females working on Amazon are looking to expand their business by adding more products to the existing product lines. Females are searching for products that sell best on the platform to expand their product lines. A few of them are optimizing their lists to sell more of their products. It is happening among the majority of female sellers.
Women Say They Have Time to Spend on Amazon
It is a matter of fact that selling products requires putting money but even an important factor in the process is time. You cannot just make any good use of the money if you lack the time required to make the real-time efforts. Since female entrepreneurs have the time required to sell on the platform hence they are making good use of it. They are spending their time on productive outcomes.
Females Think They Are More Sensitive to The Needs and Emotions of The Buyers
Females believe that their success relies on their ability to read and understand the buyer’s needs better than men. They believe they can better understand the sentiment that prevails during a certain instance of selling. And, that’s what makes them sell more successfully as compared to the men.
Females Are Constantly Collecting and Analyzing the Data
Amazon might have been considered as a selling website by many people around us. But it is a search engine, a selling platform, and above all a market that generates and uses Data. The female entrepreneurs are simply good at collecting and parsing data. They are doing it to sharpen their skills and streamlining their selling strategies.